Business & Advertising

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  1. The Art of the Idea: And How It Can Change Your Life
  2. I Know You Think You Know It All: Advice and Observations For You to Stand Apart in Public and Online

    I Know You Think You Know It All: Advice and Observations For You to Stand Apart in Public and Online

    $12.95

    The Know-It-All can be spotted from a block away in most any city today, devoted to the latest microtrends, sure that he is an influencer, never realizing he is mostly just being influenced. Often seen with others who share a similar look and viewpoint, he does not have a clue how to march to the beat of his own drummer. He spends his time in what he thinks is his refined circle, whether in real life or online, and always knows "the best", be it clothing, coffee, or culture. He is rarely without an opinion and doubts his own even less. He is largely without humor when the mirror is turned upon him. We've all seen and heard this type of guy in public and on social media: the classic jerk who thinks he always knows best. Chris Black is here to help you not become, or stop being him.

    Life for Chris Black over the past twenty years has put him in close contact with many of these guys, as they regularly congregate in the creative industries: film, music, advertising, media, and fashion. He has worked in all of these businesses and his astute and witty observations could only come from one who needs to know what is current in pop culture to make a living, yet is routinely able to step back and rise above the noise to keenly survey the scene. We've all had cringe-worthy moments in our past, and many are experiencing them still every day, only to realize it down the road. The chances for such occurrences are greatly reduced with the advice in I Know You Think You Know it All. It's not too late.

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  3. Creatocracy: How the Constitution Invented Hollywood

    Creatocracy: How the Constitution Invented Hollywood

    $12.95

    “The defining characteristic of America is our fanaticism: We dream big, we think large, we create grandeur...” And we created Elizabeth Wurtzel: A celebrated writer who has lent her voice to depression, to women scorned, to addiction, and now to the Constitution of our great states. True to form, Wurtzel brings to life the dry document that framed our nation, homing in on one key feature—the Intellectual Property clause—which she credits for everything cool in our country, from Bruce Springsteen and rock ‘n roll, to Jeff Koons and his stainless steel balloons, to Half & Half in our coffee. Creatocracy takes everything you thought you knew about pilgrims and their plainly puritanical sensibilities, flips it on its head, throws glitter on it, sets it to a flashy pop score, then throws it a big coming out party. In a movie version of this American origin story, Baz Luhrmann would be calling all the shots. Elizabeth Wurtzel has masterfully written a crash-course in American history and the arts, wise and witty, full of humor and insight. This is pop patriotism in book form. Learn More
  4. Loveworks (Paperback)

    Loveworks (Paperback)

    $19.95

  5. 64 Shots: Leadership in a Crazy World

    64 Shots: Leadership in a Crazy World

    $24.95

    64 Shots: Leadership in a Crazy World is a compendium of value-accelerators for business and life. It is gathered as a 64 shot method from the astute observations and remarkable life of creative business leader and iconoclast Kevin Roberts. A provocative figure traversing the peaks of global commerce, media and sport, Kevin Roberts - creator of the groundbreaking idea Lovemarks - is recognized as one of today's most uncompromisingly-positive and inspirational leaders.

    In 64 Shots, Roberts draws on the biggest ideas, toughest experiences and greatest influences of his life to present 16X4 stripped down, straight-forward and instantly-absorbable insights on how to bring order to the chaos of business and life. The punchy insights into winning - hitting readers lightly jab after jab - are an array of one-liners, sound bites, tweets, charts, quotes and historical reference points. They are loaded with Roberts' experience, story, brio, provocation and direction.

    The language is extreme, brimming with the irrepressible attitude and provocation that fueled Roberts' meteoric career. While there is a sequence, the 64 shots are stand-alone signposts towards living an enterprising and winning life. Anyone can dip into the book anywhere and find value.

    The writing is accompanied by (not necessarily linked to) a visual order of black-and-white photos of leaders in their cultural fields, some modern, many historical, some famous, and all personal. This eclectic selection of people are both direct and indirect influences to Kevin Roberts' life. They all have an interesting - and some mysterious - connection to concepts of leadership in a crazy world. Examples are: Mary Quant, Vince Lombardi, Margaret Thatcher, Vivienne Westwood, Twiggy, Tom Peters, Peter Drucker, Martin Luther King, Renzo Rosso, Brigit Bardot, Bob Dylan, Sean Fitzpatrick (a rugby player).

    The book is high touch and glossy. It feels like Apple, not Shakespeare. 64 Shots - will you take them?

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  6. Made of Iceland: A Drink & Draw Book

    Made of Iceland: A Drink & Draw Book

    $24.95

    Iceland is a land full of volcanoes, glaciers, geysers, and the Northern Lights, and home to a culture of inventive spirits, steeped in art, ingenuity, creativity, and a long history of storytelling. Of course, stories aren’t limited to just being told with words. Just as often, stories are told with pictures. In Iceland, there is a tradition called “Drink & Draw,” where bar patrons enjoy a cocktail and draw a sketch based on a particular theme. The sketches are then collected and published in small booklets. Reyka Vodka has produced this book to showcase its homeland through a collection of drawings doodled while enjoying a cocktail, and then photographed by Icelandic photographer Snorri Sturluson. Icelandic culture is celebrated through the drawings and through a look at different elements that are uniquely Icelandic—from the music and art, to the food, folklore, and natural beauty that make Iceland, well, Iceland. Learn More
  7. Friction: Passion Brands in the Age of Disruption

    Friction: Passion Brands in the Age of Disruption

    $27.50

    Advertising is one of the world's most beloved and glamorized industries. Hundreds of books, movies, and even reality TV shows are devoted to it. It consumes billions of dollars a year. But it has a dirty little secret: it is so wildly ineffective that it borders on a global scam. Research proves that almost 90% of traditional TV ads are ignored. Cutting edge platforms like social media fare even worse. In fact, you have a better chance of surviving a plane crash than clicking on a banner ad.

    The authors of Friction give you insider access to this scam. Having worked on some of the industry's most innovative assignments, they've seen what truly builds breakout brands. Brands that outperform the competition ten to one.

    Intuitively, all brands know a new approach is needed. They know that technology has permanently altered their relationship with consumers. Every day, stalwart brands find themselves losing market share to upstarts that have captured our collective consciousness. Trillions of dollars are spent while brands adopt the newest technology. But they fail miserably because the strategic underpinnings need to change. Great brands can no longer be built by interrupting the audience with paid advertising. It annoys instead of enriches. It repels instead of attracts.

    Friction argues that brands don't need a new shiny, technological object. They need a fundamental change in strategy. The book offers a new paradigm for success in a world that's increasingly rejecting advertising. It's the roadmap. It's the why and the how of the new landscape. It provides a system for embracing transparency, engaging audiences, building armies of evangelists and unleashing unprecedented growth.

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  8. Automating Humanity

    Automating Humanity

    $35.00

    Automating Humanity is the shocking and eye-opening new manifesto from international award-winning designer Joe Toscano that unravels and lays bare the power agendas of the world's greatest tech titans in plain language, and deliver a fair warning to policymakers, civilians, and industry professionals alike: We need a strategy for the future, and we need it now.

    Automating Humanity is an insider's perspective on everything Big Tech doesn't want the public to know--or think about: everything from the addictions installed on a global scale to the profits being driven by fake news and disinformation, to the way they're manipulating the world for profit and using our data to train systems that will automate jobs at an explosive, unprecedented scale.

    Toscano provides a critique of modern regulation, including parts of the new European Union's General Data Proctection Regulation (GDPR) suggesting how we can create proactive, adaptable regulation that satisfies both the needs of consumer safety and commercial success in the international economy. The content touches on everything from technology, economics and public policy to psychology, history and ethics, and is written in a way that is accessible to everyone from the average reader to the technical expert.

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  9. Guac Is Extra But So Am I: The Reluctant Adult's Handbook

    Guac Is Extra But So Am I: The Reluctant Adult's Handbook

    $24.95

    Navigating the landscape of young adulthood is fraught with challenges big, small, and existential that leave even the best of us screaming internally. Guac Is Extra But So Am I: The Reluctant Adult’s Handbook explains the realities of life people expect you to know, but aren't usually spelled out, through humorous, biting commentary, illustrations, and guidance from those who have seen it all. Packed with discussions, tips, and advice on everything from the shifting etiquette surrounding modern dating (Will you still love me when I’m no longer young and tolerant of your substance abuse?) to how you should be forcing yourself to save for retirement (We're all just a few breakdowns away from becoming an interior designer or golf pro), job hunting (No, you cannot choose “muse” as a career path), to the highly emotional and physical trials of moving (The road to hell is paved with shag carpeting), and anything else that might fluster a young adult are explored and addressed with the author’s trademark wit and self-deprecating style. Add in contributions from leaders in their respective fields, including Mad Money’s Jim Cramer and editors ranging from The New York Times to Town & Country, and Guac Is Extra But So Am I becomes an illuminating guide to what it means to be a well-rounded individual in a digitally evolving world ridden with student debt and Instagram “models.” Learn More
  10. Loveworks

    Loveworks

    $27.50

    Loveworks, adds to Lovemarks in an essential way. Inside, it provides real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark status. Loveworks shows in detail how many of the world's top marketing companies, including Procter & Gamble, Toyota, Kraft, General Mills, and Diageo have won in the marketplace by applying the theory. These companies have maintained a laser-like focus on making and sustaining emotional connections with consumers. Loveworks features 20 case stories from clients and markets worldwide in widely varying categories. It shows that Lovemarks thinking works, anywhere, anytime-all it takes is the brains to implement it, the guts to see it through, and an abiding faith in emotion as your compass.

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