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  1. Lo Life: An American Classic

    Lo Life: An American Classic

    $35.00

    Lo Life: An American Classic takes the reader on a trip to New York City in the early 80s—a time when crime and violence ran the streets. The famed street gang, The Lo Lifes emerged from this tumultuous time. Formed by crews of teenagers from the Brownsville and Crown Heights neighborhoods of Brooklyn, they made a name for themselves by dressing head to toe in highly coveted Ralph Lauren clothing or "Lo." Polo apparel—and other preppy 80s fashion brands like Guess, Nautica, and Benetton, among others—presented an aspirational lifestyle for these kids from rough neighborhoods just struggling to get by. Fighting for style and survival, the Lo Lifes targeted these brands, and would acquire them by any means necessary—including stick-ups, shoplifting, and hustling. A reign of terror ensued, when your new winter coat could make you the target for a robbery or worse.

    What started as an informal gang uniform, organized around clean designs and bright colors, became a devotion to a lifestyle brand, and eventually created an association between the streets and luxury that would fundamentally change the foundation of the fashion industry.

    Lo Life: An American Classic documents the personal collections of archival Polo apparel and never-before-seen vintage photographs amassed by the crew. And through countless interviews with original members, as well as individuals from the worlds of fashion, hip-hop, and art, presents the first comprehensive oral history of this notorious New York collective. It tells the remarkable story of how a small group of teenagers fighting to make a name for themselves eventually made themselves seen, heard, and emulated globally.

    Love and Loyality!

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  2. Snow Beach: Snowboarding Style 86-96

    Snow Beach: Snowboarding Style 86-96

    $40.00

    Out of stock

    Snow Beach is the definitive book of snowboarding in the late 80s and early 90s: action and style on the mountain.

    In these early years, snowboarding culture was full of rebellious riders: off-season skateboarders and generation X’s outcasts trying to find their way through early adulthood and adolescence. At the same time, the sport was maturing and growing into the mainstream giant it is today. Snow Beach draws on the best photographers of the era to document the lifestyle, fashion, and feats of athleticism that defined the decade.

    In these tightly cropped action and lifestyle shots, snowboarders flaunt their outsider status as champions of the alternative winter sport. The images in Snow Beach are of snowboarders with grunge, punk, and hip-hop sensibilities. There is a lingering 80s ski flair mixed with the emerging 90s look pioneered by fledgling brands like Burton, Sims, and Ride, showcasing looks that are popular in modern fashion.

    With about 40 years of history as a seasonal activity, snowboarding has done a sparse job archiving and documenting its own history and there are no definitive books on the subject currently available. Assembled by creative director Alex Dymond and with photo contributions from Bud Fawcett, Dano Pendygrasse, Jon Foster, Trevor Graves, Vianney Tisseau, and many more, along with essay contributors Jesse Huffman and Pat Bridges, Snow Beach is here to set the record straight.

     

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  3. No Sleep.: NYC Nightlife Flyers 1988-1999

    No Sleep.: NYC Nightlife Flyers 1988-1999

    $35.00

    Out of stock

    No Sleep. is a visual history of the halcyon days of New York City club life as told through flyer art. Spanning the late 80s through the late 90s, when nightlife buzz travelled via flyers and word of mouth, No Sleep. features a collection of artwork from the personal archives of NYC DJs, promoters, club kids, nightlife impresarios, and the artists themselves. Club flyers, by design, were ephemeral objects distributed on street corners, outside of nightclubs and concert halls, in barbershops and retail shops, and were not intended to be preserved for posterity. Through the 90s, they became both increasingly prevalent and more sophisticated as printing technology evolved. Overnight, however, with the birth of the internet, the club flyer essentially disappeared, and despite it being common at one time for promoters to print thousands of flyers for any given event, they are now hard to come by.

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