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LOVE PROJECT will be on view from Thursday, July 17th – July 20th.

LOVE PROJECT; To love and be loved is to feel the sun from both sides is a finalization of 8 years of work by Easelle Heejung Cho, a New York-based photographer and art director.

In this exhibition, the audience will be able to enjoy beautiful, love-filled images of couples, families, and friends holding LOVE cards as a reflection of their loving emotions. The portion of Love Project shot in New York will feature episodes with New Yorkers as well as behind the scenes stories of the work process through video. The exhibition will also consist of Polaroid shots capturing special moments of New York. The images are portrayed to spell out the four letters of ‘LOVE’. The exhibition, which takes place at the POWERHOUSE Arena, will provide solace for those exhausted from the busy modern life wanting to recall invaluable, lovable moments. The bright moments that shine from the photographer’s encounters with strangers will provide the audience with warm affection and aftertaste.

Easelle Heejung Cho is a New York-based photographer born in Seoul, South Korea. In 2006, she began LOVE PROJECT in Japan to capture lovable moments based on communion with the people. In 2007, Ms. Cho took part in group exhibition at Design Festa in Tokyo, Japan. For 8 years since, she has consistently worked on LOVE PROJECT. In 2010, she conducted album photo shoots of Pastel Music’s musicians.

From 2012 for 3 years, she produced journals, postcards, and other prints portraying daily beauties and sceneries. With passion in traditional, hands-on photography, she has been involved in every stage of print production. Her art director experience consists of Children Design Coordination Exhibition hosted by Seoul city as well as Hello Kitty Art Exhibition in Korea. Based on these experiences, she coordinated the production of LOVE PROJECT exhibition taking place at the POWERHOUSE Arena. Through this exhibition, she aims to express a message to her audience to remind ourselves of love, and to spread the LOVE movement.


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BQE: Brooklyn Queens Elite will be on view from Thursday, August 7th  August 24, 2014.

The BQE: Brooklyn Queens Elite art exhibition at THE POWERHOUSE ARENA in DUMBO, Brooklyn will open on Thursday, August 7th from 6pm – ­9pm. Featuring the work of Brooklyn and Queens natives who came of age during the golden era of hip hop, artists in the exhibition include: Alice Mizrachi, Ambi67, Antonio KEL 5MH, CERN, David Cooper, Ernie Paniccioli, Greg Larmache, Olivia Jarowski-­Lovera, TooFly, Tommy Rebel, URNewYork, and WRY TCK. Opening night will also feature several native Brooklyn/Queens DJs including Dr.Brown Celery, DJ Kilz, Nasty Vaz and O. Incredible.

Organized by Queens native and cultural producer Yvette “Yvey” Hidalgo, the exhibition takes its inspiration from the annual Brooklyn/Queens Day music concert and celebration. Hidalgo says, “In my youth this celebration was held on the first weekend of June in Flushing Meadows Park. It was an annual event in the 90’s, filled with vendors, food trucks, and stages with performances ranging from hip hop and freestyle to salsa. It was like a mini Puerto Rican Day Parade or El Barrio Festival. I want to bring back that energy that was once alive and kicking, a very honest and powerful display of LOVE for the boroughs of Brooklyn and Queens.”

Artists featured in the BQE Collective include illustrators, fine artists, sculptors and photographers who all share a common inspiration, a 1990s’ Brooklyn/Queens style hip hop culture. This shared sense of community is still central to their artistic practices, while many of them have also branched out beyond the aesthetics of hip hop. Legendary hip hop photographer Ernie Paniccioli who was inducted in 2014 into the Hip Hop Hall of Fame was a defining visual voice in the formative years of the culture; for the last three years artist Tommy Rebel has been bringing his sign painting skills to updating new designs for the iconic Cyclone roller coaster in Coney Island, Brooklyn; multidisciplinary artist TooFly has taken her artistic practice abroad to Ecuador to continue a creative journey developed in NYC; and artist Greg Lamarche’s intersection of text and abstraction in his collage, mixed media and installation work has reached a wide variety of venues and audiences.

Hidalgo exclusively invited Native New Yorkers to participate in BQE for a particular reason, as her husband and artist Antonio KEL stated “New York natives are a dying breed in this Empire State and I think us natives have stories that can only be told through our native tongues. Stories that deserve to be heard loud and clear.”

Yvette “Yvey” Hidalgo is a curator and cultural producer who has worked with artists and creative professionals in New York City, Miami and abroad. Her mission is to support the raw talent, arts and culture, and communitydevelopment activities of artists and creative professionals working in urban environments. She has developed and produced cultural programming including the Younity Arts Collective Pop Up markets, (which went on to springboard the Ladies Love Project Pop Up markets) national and international marketing campaigns, and gallery exhibitions representing artists from around the world.