The powerHouse Arena invites you to
the book launch for

The Victory Lab

by Sasha Issenberg

in conversation with Maggie Haberman of Politico

Tuesday, September 11, 7–9 PM
The powerHouse Arena · 37 Main Street (corner of Water & Main St.) · DUMBO, Brooklyn
For more information, please call 718.666.3049
RSVP appreciated: rsvp@powerHouseArena.com

We welcome Slate columnist Sasha Issenberg and Politico's Maggie Haberman to the store to discuss Issenberg's new book on the science of winning an election.

About The Victory Lab:

What better time to publish a book about the science of winning elections than right in the heat of a presidential campaign? And who better to guide us through this process than journalist and rising star of the political press corps Sasha Issenberg, a columnist at Slate and a Washington correspondent for Monocle? Issenberg covered the 2008 presidential campaign for the Boston Globe and his bestselling eBook original—Rick Perry and His Eggheads—received national media attention from the New York Times, The Economist, Boston Globe, NPR, MSNBC, Fox, CNN, and other major news outlets.

Rick Perry and His Eggheads was a glimpse at the revolution underway in campaign politics, then THE VICTORY LAB: The Secret Science of Winning Campaigns (Crown; on sale September 11, 2012) is the full picture. Issenberg writes about the statisticians, strategists, academics and maverick operatives who are reshaping how political campaigns are won and lost in this riveting, eye-opening book—which Politico aptly described as "Moneyball for politics." Issenberg pulls back the curtain on the tactics and strategies used by some of our most important figures—including Barack Obama and Mitt Romney—with iconoclastic insights into human decision-making, marketing, and campaign tactics.

About the Author:

Sasha Issenberg is a columnist at Slate and a Washington correspondent for Monocle. He lives in Washington DC and Philadelphia. Visit: www.thevictorylab.com. Follow Sasha @Victorylab.

Maggie Haberman is a Senior Political Writer for POLITICO. Prior to that, she worked at the New York Post, where she covered the 2008 presidential election, along with numerous state, city and congressional races. She also worked at the New York Daily News, where she focused extensively on the rebuilding around the World Trade Center in the aftermath of the Sept. 11, 2001 terror attacks. She lives in New York City with her family.

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