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The powerHouse Arena is pleased to invite you to
a book launch and exhibition opening of:


Book Launch and Juried Invitational Photo Exhibition

Exhibition: December 17–January 20
Opening Reception: Friday, December 17, 7–9PM

Refreshments provided by Stella Artois

The powerHouse Arena · 37 Main Street (corner of Water & Main St.) · DUMBO, Brooklyn
For more information, please call 718.666.3049

About the Exhibition:

Throughout history, every generation of theorists, scientists, and artists has grappled with the ultimate quest: to understand and define the human condition. Now our turn has come. We've selected images that encompass the experiences of being human in a social, cultural, and personal context. Images that tell the story of what it means to be part of HumanKind—the bad, the good, the beautiful, the ugly, the exotic, the mundane, and everything in between.

The HumanKind exhibition - presented by the New York Photo Festival, in partnership with Leo Burnett - will feature 120 photographs by 74 photographers, offering a unique viewpoint on the human condition through the lens of their cameras.

About the book:

In 2009 for the first ever "Earth Hour," Leo Burnett moved over a billion people to action—that's slightly more than one out of every seven people on the planet.

For the first time in Leo Burnett's history, the company responsible for some of the most enduring advertising icons ever created—including the Jolly Green Giant, Tony the Tiger, and the Pillsbury Doughboy—has decided to share its knowledge of the human condition, revealing how to bring humanity to the forefront of any brand.

HumanKind provides entree to the moment of germination within the inner sanctum of the advertising industry's most creative shop through interviews, conversations, transcripts, and images. Ultimately, it's people—not advertising agencies—who create great "people's brands." Brands like McDonald's, Apple, Coca Cola, Kellogg's, Hallmark, James Ready Beer, and Fiat. Leo Burnett has always chosen to put people first, and to apply a people-centric approach to brand building it today calls HumanKind.

About the authors:

Leo Burnett is one of the worlds leading advertising firms. In 2009 alone they convinced a seventh of the world's population to conserve energy; jettisoned sappy euphemisms to insert Tampax into the consciousness of millions of women; created a bricks and mortar store to support the Red Cross; and literally grew billboards for McDonald's with thousands of heads of lettuce in cities across the U.S. Leo Burnett has a legacy as a creator of the world's most beloved and powerful advertising icons and is currently the go-to agency for major global clients like Samsung, Fiat, and Miller Brewing.

Tom Bernardin is the chairman and CEO of Leo Burnett Worldwide. During his 30 plus years in the industry, he has worked in several countries directing the development of brands including Verizon Wireless, Bank of America, and Jeep, among others. Throughout his career, he has focused relentlessly on strong creative teams and the value of powerful ideas. This spirit continues to inspire his work with world-class clients such as Philip Morris, General Motors, P&G, Kellogg, Samsung, and McDonald's. Bernardin is a board member of the Ad Council, the Lake Forest Hospital, and the Field Museum, and is a National Trustee for The Foundation Fighting Blindness.

Mark Tutssel is the creative leader of Leo Burnett Worldwide and oversees the work of 96 global offices. Under his direction, in 2009, Leo Burnett Worldwide was the third most awarded network at the Cannes International Advertising Festival as well as the Network of the Year at the Art Directors Club of New York and the Golden Drum Awards. Prior to becoming Worldwide Chief Creative Officer, Mark was Executive Creative Director of Leo Burnett London. He has twice been inducted into the Clio Hall of Fame and is member of the Royal Society of Arts.

For more information, please contact Lena Valencia, Events Coordinator:
powerHouse Arena, 37 Main Street, Brooklyn, NY 11201
tel: 718.666.3049 fax: 212.366.5247 email: