The powerHouse Arena is pleased to invite you to
a book launch and exhibition
Book Launch and Juried Invitational Photo Exhibition
Exhibition: December 17–January 20
Opening Reception: Friday, December 17, 7–9PM
Refreshments provided by Stella Artois
The powerHouse Arena · 37 Main Street (corner of Water & Main St.) · DUMBO, Brooklyn
For more information, please call 718.666.3049
About the Exhibition:
Throughout history, every generation of theorists, scientists, and artists has grappled with the ultimate quest: to understand and define the human condition. Now our turn has come. We've selected images that encompass the experiences
of being human in a social, cultural, and personal context. Images that tell the story of what it means to be part of HumanKind—the bad, the good, the beautiful, the ugly, the exotic, the mundane, and everything in between.
The HumanKind exhibition - presented by the New York Photo Festival, in partnership with Leo Burnett - will feature 120 photographs by 74 photographers, offering a unique viewpoint on the human condition through the lens of their cameras.
About the book:
In 2009 for the first ever "Earth Hour," Leo Burnett moved over a billion people to
action—that's slightly more than one out of every seven people on the planet.
For the first time in Leo Burnett's history, the company responsible for some of
the most enduring advertising icons ever created—including the Jolly Green
Giant, Tony the Tiger, and the Pillsbury Doughboy—has decided to share its
knowledge of the human condition, revealing how to bring humanity to the
forefront of any brand.
HumanKind provides entree to the moment of germination within the inner
sanctum of the advertising industry's most creative shop through interviews,
conversations, transcripts, and images. Ultimately, it's people—not advertising
agencies—who create great "people's brands." Brands like McDonald's, Apple,
Coca Cola, Kellogg's, Hallmark, James Ready Beer, and Fiat. Leo Burnett has
always chosen to put people first, and to apply a people-centric approach to
brand building it today calls HumanKind.
About the authors:
Leo Burnett is one of the worlds leading advertising firms. In 2009 alone they
convinced a seventh of the world's population to conserve energy; jettisoned
sappy euphemisms to insert Tampax into the consciousness of millions of
women; created a bricks and mortar store to support the Red Cross; and literally
grew billboards for McDonald's with thousands of heads of lettuce in cities across
the U.S. Leo Burnett has a legacy as a creator of the world's most beloved and
powerful advertising icons and is currently the go-to agency for major global
clients like Samsung, Fiat, and Miller Brewing.
Tom Bernardin is the chairman and CEO of Leo Burnett Worldwide. During
his 30 plus years in the industry, he has worked in several countries directing
the development of brands including Verizon Wireless, Bank of America, and
Jeep, among others. Throughout his career, he has focused relentlessly on
strong creative teams and the value of powerful ideas. This spirit continues to
inspire his work with world-class clients such as Philip Morris, General Motors,
P&G, Kellogg, Samsung, and McDonald's. Bernardin is a board member of the
Ad Council, the Lake Forest Hospital, and the Field Museum, and is a National
Trustee for The Foundation Fighting Blindness.
Mark Tutssel is the creative leader of Leo Burnett Worldwide and oversees the
work of 96 global offices. Under his direction, in 2009, Leo Burnett Worldwide
was the third most awarded network at the Cannes International Advertising
Festival as well as the Network of the Year at the Art Directors Club of New
York and the Golden Drum Awards. Prior to becoming Worldwide Chief Creative
Officer, Mark was Executive Creative Director of Leo Burnett London. He has
twice been inducted into the Clio Hall of Fame and is member of the Royal
Society of Arts.