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The powerHouse Arena is pleased to invite you to the book launch party for:
How to Booze: Exquisite Cocktails and Unsound Advice


by Jordan Kaye and Marshall Altier
Talk, Signing & Cocktail Sampling




Wednesday, May 19, 7–9 PM
powerHouse Arena · 37 Main Street (corner of Water & Main St.) · DUMBO, Brooklyn
For more information, please call 718.666.3049
RSVP: booze@powerHouseArena.com

Armed with cutting wit and a degenerate worldview, How to Booze provides frank, humorous musings on the contemporary art of drinking and the reasons we do it. You may find yourself rendezvousing with your ex—or trying to ignore the fact that the person you are bringing back to your apartment is almost fantastically unattractive. You may be trying to ease your nerves before you meet the in-laws—or consoling yourself after you lose your job. Whatever the situation, Kaye and Altier have the perfect cocktail for temporary self—improvement. Along with delicious and easy-to-prepare recipes and plenty of useful information on mixing drinks, they offer accurate insights about our destructive, flawed, beautiful selves, peeling back the psychological layers to discover why we’re really drinking in the first place. The book signing and discussion will be followed by a cocktail sampling.

About the book:
This is far more than a cocktail guide: the true charm of this book comes from the authors’ unique and entertaining insights into human motivation—the kind of insights that can only be gained from years of tending bar.

About the participants:

Jordan Kaye is a 33—year—old writer and lawyer with a life passion for moderate boozing. Years before settling down as a dedicated father, husband, and urban professional, Jordan worked as a bartender and sommelier at local bars and restaurants in Boston, Connecticut, and New York.






Marshall Altier is a bartender, consultant, and writer based in New York City and Hong Kong. He has over a decade of experience in the service industry. He has been part of the opening teams of such New York cocktail scene staples as Tailor, Death & Co., and BoBo. Marshall was the Beverage Director at the Third Annual New York Food & Film Festival, and his drinks have been featured in The New York Post’s Page Six Magazine, The San Francisco Chronicle, New York Magazine, and Santé Magazine.

powerHouse Books | powerHouse Arena

For more information, please contact Aaron Lake Smith, Events Coordinator:
powerHouse Arena, 37 Main Street, Brooklyn, NY 11201
tel: 212.604.9074 fax: 212.366.5247 email: aaron@powerHouseArena.com