THE POWERHOUSE ARENA — a laboratory for creative thought.

Home to world-renowned art book publisher powerHouse Books, the Arena is a gallery, boutique, book store, performance, and events space located at 37 Main Street, in New York City’s scenic DUMBO neighborhood. With soaring 24-foot ceilings on the 5,000 square foot ground floor (with over 175 linear-feet of glass frontage and amphitheater-style seating), the powerHouse Arena showcases a series of landmark exhibitions, performances, and controlled mayhem fusing the worlds of art, photography, design, fashion, pop culture, advertising, music, dance, film, and television into a glorious whirlwind of captivating spectacle. One of twelve places to see in The New York Times36 Hours: Photography in NYC!
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“They’re consistently spot-on with book launch / talk programming, and they’re our go-to for literary events.”
— Brightest Young Things

“The powerHouse Arena is quickly becoming one of the best spots to hear authors read their work.”
— Time Out New York

“The powerHouse Arena has all the books you want, and none of the ones you don’t. It’s Great!”
— DC Pierson – Author of The Boy Who Couldn’t Sleep and Never Had To

“powerHouse events are all-out parties rather than staid readings. Attention is paid to pairing the right music with the right book-performers from Kool DJ Red Alert to the MisShapes have played book parties-and an open bar is almost always part of the equation.”
— Publishers Weekly

“If you are looking for great kids’ books, powerHouse Arena has done all of the work for you. They have assembled such a fun collection of books that you can not go wrong. Beautiful classics, new discoveries, unexpected treasures. Go there now.”
— Jon Scieszka – Author of The Stinky Cheese Man

“powerHouse Arena is one of the few places in the city where writers and readers can have a dialog in what has to be the most impressive reading space any indie bookstore offers. It’s a great reminder why independent bookstores are so necessary, and what their function is in a democracy; it gives all of us an opportunity, to openly discuss, in public, face to face questions of the day. The fact that they serve alcohol is, of course, no minor benefit.”
— Joe Meno – Author of The Great Perhaps

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Upcoming Events:

Book Launch: Deliciously Ella by Ella Woodward
Book Launch: Deliciously Ella by Ella Woodward
THE POWERHOUSE ARENA [Dumbo]

Based on her celebrated blog, Ella Woodward’s cookbook includes over 100 easy, healthy, and delicious plant-based, gluten-free recipes. The self-proclaimed recovering “sugar monster” shares her sumptuous creations, from beet chocolate cake to stuffed cremini mushrooms, along with her philosophy of healthy eating.

Book Launch: I Am Sorry to Think I Have Raised a Timid Son by Kent Russell, with Karen Russell
Book Launch: I Am Sorry to Think I Have Raised a Timid Son by Kent Russell, with Karen Russell
THE POWERHOUSE ARENA [Dumbo]

Kent Russell’s riveting debut dissects the harrowing extremes American men will go to prove their masculinity, entwined with Russell’s own reflections on his relationship with his father. Karen Russell joins him in conversation.

Book Launch: FUDS: A Complete Encyclofoodia from Tickling Shrimp to Not Dying in a Restaurant by Kelly Hudson, Arthur Meyer, and Dan Klein, moderated by Mike Sacks
Book Launch: FUDS: A Complete Encyclofoodia from Tickling Shrimp to Not Dying in a Restaurant by Kelly Hudson, Arthur Meyer, and Dan Klein, moderated by Mike Sacks
THE POWERHOUSE ARENA [Dumbo]

Arthur Meyer shares his compendium of gag recipes that lampoon Brooklyn foodie culture with satisfying (and untasty!) results, with delicious treats for you included (thankfully, not from the cookbook)!

Book Launch: Terms of Service by Jacob Silverman
Book Launch: Terms of Service by Jacob Silverman
THE POWERHOUSE ARENA [Dumbo]

Freelance journalist and book critic Jacob Silverman explores the surprising conformity at the heart of the digital culture and what it means now that none of us can ever be alone.

NYC Book Launch: Lucky Alan by Jonathan Lethem
NYC Book Launch: Lucky Alan by Jonathan Lethem
THE POWERHOUSE ARENA [Dumbo]

Celebrated author Jonathan Lethem returns to powerHouse Arena to release his latest short story collection, packed with tales full of his trademark candor, with, and human connectivity that made him a household name.

Book Launch: Speed Dreaming by Nichole Haroutunian
Book Launch: Speed Dreaming by Nichole Haroutunian
THE POWERHOUSE ARENA [Dumbo]

Haroutunian’s debut short story collection features twelve tales that chronicle the lives of young women in contemporary America as they encounter house fires, kidnappings, and a child’s birthday party.

Kids Book Relaunch: Heather has Two Mommies by Lesléa Newman and illustrated by Laura Cornell
Kids Book Relaunch: Heather has Two Mommies by Lesléa Newman and illustrated by Laura Cornell
THE POWERHOUSE ARENA [Dumbo]

Stop by The POWERHOUSE Arena for the re-launch a modern classic for this generation with an all-new, beautifully illustrated edition.

Book Launch Party: Cooking Your Culture with Leah Koenig, Luisa Shafia and Cathy Erway in discussion with  Beth Kracklauer
Book Launch Party: Cooking Your Culture with Leah Koenig, Luisa Shafia and Cathy Erway in discussion with Beth Kracklauer
THE POWERHOUSE ARENA [Dumbo]

Three New York cookbook authors – Leah Koenig (Modern Jewish Cooking), Louisa Shafia (The New Persian Kitchen), and Cathy Erway (The Food of Taiwan) join Wall Street Journal Food & Drinks editor, Beth Kracklauer for a panel about choosing to explore their food heritages and the joys, challenges, and responsibilities that come with it.

Book Launch: The Poser by Jacob Rubin
Book Launch: The Poser by Jacob Rubin
THE POWERHOUSE ARENA [Dumbo]

In his stunning debut novel, Jacob Rubin spins a fable of Giovanni Bernini, a performer with chameleon talents who can master a host of identities, except his own.

Book Launch: The Folded Clock by Heidi Julavits
Book Launch: The Folded Clock by Heidi Julavits
THE POWERHOUSE ARENA [Dumbo]

Critically acclaimed novelist Heidi Julavits makes her non-fiction debut as she delves into philosophical quandary and exposes her own quirks in a confessional and reflective diary.

Book Launch: The Crossroads of Should and Must by Elle Luna
Book Launch: The Crossroads of Should and Must by Elle Luna
THE POWERHOUSE ARENA [Dumbo]

For more information, please call 718.666.3049

RSVP appreciated: RSVP@powerHouseArena.com
-or-
Please fill out the “Bookings” form at the bottom of this page.


The Crossroads of Should and Must is based on designer, artist and writer Elle Luna’s viral post on Medium.  This expanded manifesto helps us weigh what is expected of us with our true desires and dreams.

About The Crossroads of Should and Must:

“I love this so much, I can’t bear it. So much greatness…” –Elizabeth Gilbert

Who hasn’t asked the question “How can I find and follow my true calling?” Elle Luna frames this moment as “standing at the crossroads of Should and Must.” “Should” is what we feel we ought to be doing, or what is expected of us. “Must” is the thing we dream of doing, our heart’s desire. And it was her own personal journey that inspired Elle Luna to write a brief online manifesto that, in a few short months, has touched hundreds of thousands of people who’ve read it or heard Elle speak on the topic. Now Ms. Luna expands her ideas into an inspirational, highly visual gift book for every recent graduate, every artist, every seeker, every career changer.

The Crossroads of Should and Must has a universal message—we get to choose the path between Should and Must. And it gives every reader permission to embrace this message. It’s about the difference between jobs, careers, and callings. The difference between going to work and becoming one with your work. Why knowing what you want is often the hardest part. It gives eye-opening techniques for reconnecting with one’s inner voice, like writing your own obituary (talk about putting life in perspective). It talks about the most common fears of choosing Must over Should—money, time, space, and the ultimate fear: total vulnerability—and shores up our hesitation with inspiring stories of and quotes from the artists and writers and thinkers who’ve faced their own crossroads of Should and Must and taken the leap. It explains the importance of mistakes, of “unlearning,” of solitude, of keeping moving, of following a soul path.

Presented in four chapters—The Crossroads, The Origin of Should, Must, and The Return—inspired by the hero’s journey outlined by Joseph Campbell, The Crossroads of Should and Must guides us from the small moment, discovering our Must, to the big moment—actually doing something about it, and returning to share our new gifts with the world.

About the Author:

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Elle Luna is a designer, painter, and writer. She also runs a textile venture, the Bulan Project, a collaboration between designers and master batik artists in Bali, and has previously worked as a designer at IDeo and with teams on apps and websites, including Medium, Mailbox’s iPhone app, and Uber. Ms. Luna speaks to groups around the world sharing the story of The Crossroads of Should and Must, and lives in San Francisco and online at elleluna.com.

Book Launch: Lurid and Cute by Adam Thirlwell
Book Launch: Lurid and Cute by Adam Thirlwell
THE POWERHOUSE ARENA [Dumbo]

A dreamy and adrenaline-fueled new novel from a two-time Granta Best Young Novelist.

Book Launch: The Argonauts by Maggie Nelson
Book Launch: The Argonauts by Maggie Nelson
THE POWERHOUSE ARENA [Dumbo]

In her most personal book yet, poet, critic, scholar and nonfiction writer Maggie Nelson recons with the complexities and joys of queer family-making through a firsthand account that blends memoir with critical theory.

Book Launch: The Brink by Austin Bunn
Book Launch: The Brink by Austin Bunn
THE POWERHOUSE ARENA [Dumbo]

In his debut short story collection, Austin Bunn weaves a host of diverse worlds, which are often apocalyptic and always tender.

Book Launch: Bad Kid by David Crabb
Book Launch: Bad Kid by David Crabb
THE POWERHOUSE ARENA [Dumbo]

David Crabb’s Bad Kid, an adaptation of his award winning solo show, perfectly captures the awkward moment in life when you are suddenly shoved from a safe and happy childhood into the terrifying realm of the teenager.

Book Launch: P.S. I Still Love You by Jenny Han
Book Launch: P.S. I Still Love You by Jenny Han
THE POWERHOUSE ARENA [Dumbo]

Best selling YA author Jenny Han brings us another instant classic about family and first love with her endlessly relatable characters and signature voice.

Book Launch: You Deserve a Drink by Mamrie Hart
Book Launch: You Deserve a Drink by Mamrie Hart
THE POWERHOUSE ARENA [Dumbo]

In her debut memoir You Deserve a Drink, YouTube sensation Mamrie Hart teaches us how to make drinks like Show Thyme and Frame the Cookie while charming us with her tales of alcohol infused debauchery.

Book Launch: War of the Encyclopaedists by Christopher Robinson and Gavin Kovite
Book Launch: War of the Encyclopaedists by Christopher Robinson and Gavin Kovite
THE POWERHOUSE ARENA [Dumbo]

War of the Encyclopaedists is an exhilarating debut novel written by a poet and a soldier chronicling a generation struggling towards adulthood in an era of economic uncertainty, terror, and war.